Luxury · Sweden, Denmark, Finland, Norway · FedEx · 2021
FedEx Bravo Zulu AwardSaving our largest luxury account in the Nordics
Context
A network failure hit deliveries from our largest luxury client to its stores in the Nordics. Delays and losses piled up. Our KPI fell to 76%, far below target.
Action
We already ran an airbridge to the Nordics through an external supplier for another customer. I proposed to use it. I got buy-in from senior management, sales, operations and customer engineering. Then I set up the first mile from the production sites to the airports: timing, trucks, rates with suppliers, and aircraft capacity for our goods. With operations and IT, I updated the labelling for the new routing.
Result
On time delivery reached 98%, above target. The plan ran from March to June until standard operations came back. The client then chose to keep it for good, and we used it again at Christmas peak with the same results.

